What’s the secret to the cover letters that get employers excited? Job candidates, who establish common ground with the employer, know what keywords to use, and understand marketing ad copy will get their foot in the door.  Employers get more resumes than they know what to do with. The scary fact is that employers do not look at all of the resumes. Most look at around half, if that.  Many employers judge the cover letter to determine whether or not the resume should even be opened.

Most job hunters see cover letters as one of the least important parts of applying for a job. Yet that is your first contact, first impression, and first judging when you look for a job. If you want to get a good job, then, you need to use some principles in your cover letters, methods and principles from the world of marketing.

In addition to using marketing language to excite employers and make them want you, employers want to know that you know how to communicate. When a potential employer picks up your letter, he or she is judging whether or not you would fit in from your language. So if you are not using marketing linguistics and keywords in your writing it is no wonder you have not been hearing from employers.

You need to use this first impression as an opportunity to show employers that you know what their business is about and you know why you would be qualified. In addition, sending blanket letters, especially those that don’t contain personalized greetings, looks lazy. If you do not bother to personalize a greeting, then you probably will not be bothered with the details that will be required to do your work; this is how the employer sees you.

To make a better impression, formulate key words that are important to the employer and organization with which you want to work. Research until you find what the company is looking for in an employee. Then, show the organization how your skills make you that employee. Research has found that incorporating certain keywords in cover letters greatly increases the likelihood of a callback, so take this step seriously and use words that will grab your potential employer, words that show you’re someone that they have to meet. By including words that your employers want to see in your cover letter, you’re likely to get a call back, an interview, and possibly the job.

OneClick Cover Letters use the science of marketing linguistics in a software program that will create customized cover letters for you. These letters use the right skill keywords, marketing vocabulary, and professionalism. You can customize them for the job, employer, and your skills. Every letter can be instantly created in most any word program or email. This package includes a host of follow up letters and other imperative job communication.