Page Ranking Generates Traffic

If you maintain a website, then you know (or should know) the importance of backlinks to the health of your site. Everyone wants traffic to their website. Whether you are marketing/selling a product or writing about current events; you want other people to check out what you are doing. As a result, we will list our sites in a web directory; provide a search engine submission of our site, or a directory submission. These are all legitimate means to get recognized. However, one of the most effective means of increasing your traffic is to write good articles.

In the area of traffic generation, there are a couple of things you should understand in order to have a better grasp of how this all fits together. The idea, of course, is to increase traffic to your site. One way this is accomplished is by increasing the page rank of your website. Your page rank, in general terms, shows the popularity (i.e. how many people visit it) relative to every other ranked page. You can use a page rank checker it ascertain what your page rank is currently listed at.

In turn, your page ranking is determined by the number other websites that maintain links back to your site. These are called backlinks. The more backlinks you have, the higher your page ranking. The value of backlinks should be fairly obvious. If someone is on a different webpage that contains one of your links, then there is a good possibility of that person (or other persons) to click on that link and visit your site.

Some backlinks are more valuable than others. For example, a backlink to a web directory can be of greater value than a link to your best friend’s private home page. A backlink that is established as a result of search engine submissions is another. The idea is to establish as many backlinks as possible for their own sake, as well as the increase in page ranking that result. In either case, it is a win-win situation, as the benefits are intertwined with both reasons.

Writing is Fundamental: Good Content = Success

The most obvious question at this point should be how do you go about establishing backlinks with other sites? Obviously, not every website is simply going to let you post your link. The key is writing. Writing articles, blogging and doing forum posts is one of the most effective means of establishing you link on other websites, as well as putting your “voice” out over the net. This is a sort of advertising without buying ad space.

As such, you have to have a ‘voice’. This means you have to write something to get people’s attention. But writing is only a part of the equation, because what you write has to be good. You have to have good content in the articles you write. Good content doesn’t mean that you have to have the skill to write the next great American novel. It

does mean that your article writing has to contain information that is valuable and/or unique. “How to” articles are especially useful and find value in terms of being considered good content.

The next step, after writing articles with good content, is directory submission. Having your site listed in a web directory is a sure way to increase traffic to your site. Specifically, you want to submit your article writing to a content directory. You will want to make sure you have a short introduction prepared for submission as well. Additionally, a nice touch is to always place a link (sometime referred to as a one way link) back to your own website within you work. Remember, this is all about promoting your website.

Find Your Article A Home

In choosing a content directory to submit to, this will require a bit of research. There are a number of directories to choose from. Many of these directories are free of charge; others may require membership of some sort. Simply investigate these options and the services involved to find the one that best suit your needs.

A popular choice with many website owners is a bid directory. A bid directory allows you to submit your site and will list or rank it according to how much you bid for the service. The higher your bid, the higher up the list the directory will place your site. This is a rather quick way to have your site gain visibility. Naturally, there are other directories available, many of which are free of any fees. Once you select a directory (or more than one), you simply provide your search engine submission.

Often, it will take a few days for you to hear back on whether or not your submission has been approved. Make sure that you are aware of what the submission rules are for each web directory you submit to. These requirements vary from director to directory and your search engine submission can be disapproved if it runs afoul of the stated guidelines.

There are also a number of software packages and online services that offer to take much of this work out of your hands. With the procedures we have so far discussed, the search engine submission process is a manual one. In other words, you would be required to go to each content web directory and provide a new submission each time. Obviously, this can be quite time consuming (though certainly worth the effort). Nevertheless, this may be an unattractive option for many. As such, there are services that only require you to submit articles to them and they will do all the rest; for a small fee of course.

Once you have done a search engine submission, then its time to sit back a wait for the results. The bottom line is that writing good content articles is a great and proven way of generating traffic to your website. By writing good articles for search engine submission, the backlinks to you website will blossom and grow. The more backlinks you have, the more your site will grow. Remember, the key is to write something that is unique and valuable. By doing this you will realize an increase in you sites popularity.